“There’s no return on investment in social media.”
What is the ROI for your phone? If you don’t have a phone or a website or a social media profile, you do not exist on the business landscape of your customer. That doesn’t mean that you just throw money at social media and hope it delivers results. Use sound business principles. Set business goals and start comparing the investment you currently have in getting and keeping customers with new social media tools.
“Our customers are not on social networks/don’t
use social media; Not our target market."
You will be surprised to see how many of your customers and potential customers are using social media. You know what they say about assumptions right? The most useful social networking sites are meant for the general audience.
“We Tried and it didn’t work."
Trying is good until I ask these type of questions: how long did you “try” social media? Did you have a strategy in place? What did the strategy consist of? How did you measure success? What were your goals and objectives? What gave you the conclusion that social media did not work? What results from social media would you have considered a success? What process did you go through when participating in social media?