By posting on a daily basis, you ensure that all of your followers remain familiar with your brand. The best form of marketing is when you advertise your brand on a subconscious level.
So, you’re asking, how in the world do you reach the subconscious
to attain this marketing nirvana? The answer is so simple...
Make them cry ! Well, not always “cry”, sometimes you need to make them laugh or get excited. By entertaining your audience daily, It allows your company to connect with them on a much deeper level.
Advertisers spend millions of dollars each year using psychological techniques that play at the subconscious level to entice you to take actions or buy products that you might not otherwise. They understand that it is the consumer’s subconscious mind that makes most decisions, and they are experts at forming associations between your subconscious programming and their clients’ products and services.
When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid?
These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic terms for similar products in our language.
For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). Although you might not achieve this in your business, that doesn’t mean you can’t do a lot more to boost awareness of your brand.
While there’s no quick fix for becoming a household name, social media is the number one way to spread awareness of your brand.